# Ep. 63: How not to Sell with CISO Ron Sharon

## Watch the Video

[Ep. 63: How not to Sell with CISO Ron Sharon](https://www.youtube.com/watch?v=ee_i13oA6X4)

## Show Notes

Ep. 63: How not to Sell with CISO Ron Sharon  
Jan 19 2023

My guest on the Business, Brains & The Bottom Line Podcast is CISO [Ron Sharon](https://www.linkedin.com/in/ACoAAACsMjkBDArk8wuuM6BmRZLHZQ2Q9IIEKIE). In addition to discussing cybersecurity, we discuss the best ways to go about creating relationships and how to proactively interact with folks on LinkedIn.  As a CISO, Ron is approached by a ton of salespeople, and with that, he shares what he feels are the best ways to add value without constantly trying to sell him something all the time. Playing the long game and building relationships is the way to go if you're looking to create a brand and sell in the long run.

## Listen to Audio

## Subscribe to the Feed  
Use your favorite podcast app to subscribe to **Business, Brains, & the Bottom Line.**

## Looking for Expert Advice?  
We’re happy to help.